By The Numbers: Into the mind of conscientious consumers during COVID-19

As meat and poultry processors were forced to adapt to a dramatic shift in the food supply chain in the wake of the COVID-19 pandemic, consumers’ retail spending spiked as the foodservice industry grinded to a slow crawl. Shopping decisions reflected what was available in meat departments as well as the economic challenges faced by consumers. Balancing preference with affordability is evolving as the ‘new normal’ among shoppers.